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Pendulum launch world’s first 360º interactive music video!

April 2, 2010 by  

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Pendulum launch world’s first 360º interactive music video!

Pendulum launch the world’s first 360º interactive music video for new track ‘Salt In The Wounds’ on www.pendulum.com The video contains a code that if cracked allows fans access to a free MP3 of ‘Salt In The Wounds’

Always eager to push the boundaries of the world’s most innovative new technologies, Pendulum present the world’s first ever 360º music video to debut their new track ‘Salt In The Wounds’. The video contains a code that if cracked allows fans access to a free download of ‘Salt In The Wounds’ which is receiving unprecedented support in clubs right across the globe and represents a return to their more underground drum & bass roots.

Inspired by a CNN report that examined this groundbreaking filming technique, Pendulum decided to test the medium’s possibility as an outlet for a new video. 360º videos are created by a single director using a video camera mounted on his head. Although the director can’t monitor any of the footage as it is being recorded, his footsteps and the angle of his head dictate the shots that are created. The camera consists of five lenses working simultaneously, with the resulting video crafted together with bespoke rendering technology.

The ‘Salt In The Wounds’ video offers a distinctly unique viewing experience. The viewer is free to navigate across various different camera angles simply by pointing and clicking the mouse, and in the process can direct their own interpretation of the film.

This video was filmed on the outskirts of Moscow, with a former Russian army general leading the cast of non-professional actors. In order to understand the film’s full story, the viewer needs to interact with the film to uncover elements of the plot; viewing it linearly will only provide part of the narrative. The video contains six letters hidden throughout the film.

Pendulum return with their most visceral and enthralling work with the album ‘Immersion’ that’s set for release on May 24th. The album’s first official single is ‘Watercolour’ that’s currently B-listed at Radio 1 five weeks ahead of its May 3rd release date. Pendulum will also embark upon a major UK tour this May that includes a landmark show at London’s Wembley Arena. The tour will also introduce the band’s new member, the world renowned electronic drummer KJ Sawka.






 

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