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The Joy Formidable: video and gigs!

September 30, 2010 by  

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The Joy Formidable: video and gigs!

The Joy Formidable, currently headlining the NME Radar Tour across the UK in the company of Chapel Club, Wilder and Flats, premiere the video for their forthcoming single today. The video saw the band battle torrential rains and 4 am starts alongside the total destruction of a £200,000 camera due to the excessive weather conditions. Thankfully, the finished film more than justifies the sacrifices on the part of the band and director Martin Davies.

The video was shot in the Gower Peninsula of Wales during the worst rains the area had seen in over a decade, “It’s rugged terrain to begin with and in normal conditions it would a difficult shoot,” says the band’s guitarist and singer Ritzy Bryan, “but add the torrential rain and electrical storms, let’s just say we were tested in every possible way. But I’m so happy we did it there, it’s where the song was written.” The band were at the Gower Peninsula to do some recording some months prior to making the video, “I had been there when I was a child with my parents,” Ritzy continues, “and returning there evoked a flood of memories and inspired me to write the song.”

Fans can pre-order a limited picture disc 7” of the single via with full release for the track from October 11th.

As with the band’s forthcoming debut album, the single was recorded and produced by the band and mixed by Rich Costey at his studio in Los Angeles. The single marks the band’s first release for new label Canvasback following their signing of a worldwide deal in August of this year.

The band play the following UK dates prior to returning to the US and Canada in November.
28-September Norwich Waterfront
30-September Nottingham Rescue Rooms
01-October Glasgow King Tuts
02- October Aberdeen Tunnels
04- October Manchester Academy 3
05- October Newcastle Academy 2
06- October Leeds Cockpit
07- October Stoke Sugarmill
08- October Cardiff Millennium Music Hall
10- October Oxford Academy 2
11- October Brighton Concorde 2
13- October Portsmouth Wedgewood Rooms
14- October London KOKO



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