NAME: Rock Mafia
SINGLE: The Big Big Bang
LABEL: RMR Music
FIVE WORD REVIEW: Great alternative punchy upbeat pop.
LOCATION: Santa Monica, California, U.S.
LINE UP: Tim James and Antonina Armato and Paul Palmer.
WHAT’S THE STORY?: Rock Mafia have been in the music business for a number of years. Tim James is a singer, songwriter and record producer, Antonina Armato is his production partner and Paul Palmer provides his mixes. Between them all with their various musical ventures, they have sold over 100 million albums worldwide. During the early 2000s they produced a multitude of famous pop artists including Miley Cyrus, Mariah Carey, Selena Gomez and Lauren Alaina. In fact Miley stars in their high production ‘Big Bang’ video alongside Kevin Zegers which has already had over 10 million views on YouTube with plans to create a full length film based on it. The infectious chorus of the song “The big big bang, the reason I’m alive, when all the stars collide, in this universe inside” may not be the most imaginative chorus ever known to mankind, but over a tenacious arrangement of pop filled beats it sort of works. With experience of being a top producer, Tim knows exactly what sort of arrangement fits his soulful voice and that becomes pretty much evident as soon as the song gets underway. Rock Mafia also throw in a casual melodic whistle with the chorus which slots effortlessly into place. It could easily not have worked but they’ve pulled it off. Although released for a while, deservedly the song has been given a new lease of life after being included on the playlist for October’s recently released Fifa 12 video game, thus opening it up to a brand new audience. It’s also still available through iTunes and on the band’s website.
SOUNDS LIKE: A song that Maroon 5 would release, in fact it was rumoured that it was actually for them but greedy Rock Mafia loved it so much they kept it. The song is polished, particularly clever in the way it’s arranged and executed. As well as being upbeat, there’s an infectious sixties style drum feel to it as well.
YOU’LL LIKE THIS IF: You like alternative pop music that doesn’t over step the mark, but instead, plays safe with punchy vocals and catchy hooks.
Submitted By L.Heath